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American Red Cross

Every 2 seconds, someone in the U.S. needs blood. Supply can’t always meet demand because only about 3% of age-eligible people donate blood yearly.

Red Cross has had the same type of advertising for ages: informative, serious, and occasionally sentimental. We're promoting the donation of blood in a way that is, let's say, a little unorthodox. With that, I'd like to formally introduce you to Vlad.
Ve don't vant to suck your blood, ve vant to give it to those in need.

Vlad's Instagram Takeover of the Red Cross


Director: Daniela Aaron
DP: Tyler Davies
Editor/Colorist: Daniela Aaron
Sound Design/Mixing: Cache Olson
Copywriters: Izzy Vaclaw & Brooke Boulter
Art Director: Sav Chapple
Account Manager: Lucy Nielson
Producer: Matt Jackson
1st AD & BTS: Zoë Taylor
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