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Fender is synonymous with all things rock 'n' roll and rock 'n' roll is synonymous with all things activism.
The "Strike a Chord" campaign simultaneously gets old rockers reminiscing about the days when their favorite artists pushed for social change + amps gen z up about the causes they care about.
The prints depict rock legends - tightly associated with activism - playing Fender guitars, overlaid with images of protests from movements they each promoted.
The social posts depict this in video form, something easily consumed and available to a wide audience of all ages.
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